Best Chatbot Marketing Strategies for Beginners?
What is a chatbot?
A bot is simply a computer program that automates certain tasks; it’s also called humanless conversion.
Chatbot is an artificial intelligence based programming tool, also known as virtual assistant or digital assistant.
Today’s chatbots reply with text, audio, video, images, GIFs, as per you name it .Even the chatbots have grown exponentially in now days people experienced bots in chat apps like Messenger and Instagram, WhatsApp as well as on many websites with the little button in the corner asking if you need any help.
What is Chatbot Marketing?
Chatbots are an innovative approach to employing computer programs to automate interactions with marketing prospects and increase revenue. Used to qualify and engage with leads round the clock regardless of whether the marketing and sales team is available online
The purpose of bot marketing is to answer support questions and initiate conversations with website visitors when needed. It can help businesses promote their products or services with targeted messaging to increase customer engagement and increase brand visibility.
Businesses implementing a chatbot strategy for digital marketing should know its three key components-
Understand the context of each conversation to make it effective.
Personalise every interaction to make customers feel connected to your business.
Leverage the concept of chatbot marketing by engaging with customers in real-time with a human or a bot.
4 steps To Launch Your Bot Successfully
- Create a development project
- Test the bot in the right channels
- Create a production project
- Soft launch your bot
How to build your own chatbot
- SocialNowa
- Mobilemonkey
- Chatfuel
The official page of Facebook Messenger offers to create your own bot directly through the landing page of the platform. Above this also provides the best chatbot in the market with some extra features like template and easy to set chatbot with multiple features.
SocialNowa -
SocialNowa is the World’s Leading chatbot provider in the market, Which provides this feature like Instagram Reply, Instagram chatbot, Analytical Marketing, Facebook auto comment, Facebook Messenger Bot.
One of the best support team for SocialNowa, they help you all kind of problem and support for any issue very well.
Mobilemonkey -
MobileMonkey is a platform that allows marketers to build Facebook ad bots, SMS bots and native web chat bots all in one place. MobileMonkey has millions of customer base, be they web chat, SMS, Messenger, Instagram and WhatsApp.
Chatfuel
Chatfuel is the chatbot platform for Instagram, Facebook, Messenger. You can make a chatbot as per your requirement, people can market your product with the help of chatbot, with the help of chatbot you can also solve the queries of customers.
How does chatbot work?
A chatbot is an AI (Artificial intelligence) that works by analysing the programming that has been installed in it.
It analyses the intention of the user and responses according to that. This is how the main chatbots’ whole process works automatically.
Tips for Chatbot Marketing Strategy
The reality is that the marketing team and the support team and sales team are making serious progress with their chatbot strategies.
In this, we will delve deeper into the world of Messenger bots to show you how to develop a best-in-class chatbot strategy. We’ll answer your questions about how to get the most value out of chatbots on Facebook Messenger, Twitter, WhatsApp and more, along with best practices for a near-human chatbot experience.
6 Tips for Chatbot Marketing for your Business
1. Identify the Common Queries:
These are questions that customers commonly ask. You can use a chatbot to answer these to save time and, at the same time, collect leads. But first, you need to know what these common questions are.
You don’t have to look very far to find that information. Your customer service team is a goldmine. They answer customer questions throughout the day, so they know exactly what questions customers ask.
2. Create a Conversational Flow:
Chatbots work best when you set up properly. They have a specific set of questions to answer or you can set up as your own .Those questions should be based on what you find out about your customers and the questions they usually ask.
A conversational flow is like a flowchart where the customer receives a specific answer based on their answer.
3. Personalise :
To get the most out of your chatbot, use it to personalise the customer experience. The bot can guess certain details like name and location and input them automatically. This saves the time of the customers and gives them a premium service to customers.
You can personalise using your chatbot in other ways. Chatbots can be a mine of information. You can set up a chatbot as per your requirement. It can tell you about a person’s interests based on the interactions with that person. If a person frequently asks about shoes from the chatbot, you can safely conclude that that person likes shoes.
4. Include Live Chat Features:
Chatbots can solve basic questions, but only humans can solve more complex problems more often. To provide the best service, you need a little of both.
So, how will this work?
Well, if a customer asks a basic question, a chatbot can do all the talking. When something more complicated happens, your human agents can take over.
5. Use Chatbot Newsletters:
Chatbot newsletters are great because they help you bring up your relationships with your customers. Plus, they keep them on your website or social media account for a longer period of time. The long you stay, the more likely they are to convert.
6. Track Performance :
This can help you make necessary changes to improve the service if needed. So, if you have less chatbot activity, you can make chatbots more fun to interact with. Or, if your human agents are still receiving too many basic queries, you can improve the conversational flow of your chatbot.
Conclusion -
In this Article, we’ll go deep into the world of chatbot to give you the details on how to develop a best-in-class chatbot strategy. We’ll answer your questions about best Chatbot marketing Strategy For beginners. .And give the more value of chatbot on Facebook Automessaging, Instagram ,and more
Now you can also avail 30 days Free Trial of SocialNowa with simple and Sign up and use it for your businesses.
-Bharat Malviya
